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While legal and regulatory remedies may be available to combat fake reviews, they are likely to be slow and costly, whereas reviews often appear quickly and can have immediately-felt and long-lasting impacts on a company's reputation. Companies that could be impacted by fake reviews - either through negative, fake reviews targeting their products or by a competitor or governmental agency finding that they are in some way causing fake reviews to be created to promote their own products or target competitors' products - might consider how to craft a risk management program that addresses the rise of fake reviews. For example, businesses might consider implementing and maintaining policies and procedures designed to identify fake reviews and outline potential responses to mitigate their impact. In addition, companies might consider designating a specific individual, such as a Chief Information Security Officer or Chief Marketing Officer, to oversee such policies and procedures. When considering potential responses to fake reviews, businesses might consider whether to address them publicly in order to better control any ensuing negative publicity. Businesses may also be well served to consider whether it is worthwhile to understand the available legal remedies and how to communicate with any relevant regulators regarding fake reviews.
The Federal Trade Commission ('FTC') has enforcement authority under the Federal Trade Commission Act of 1914 ('FTC Act') that it can utilise to combat fake reviews. Section 5(a) of the FTC Act prohibits unfair or deceptive acts or practices ('UDAP') in or affecting commerce. Specifically, misrepresentations or deceptive omissions of material fact constitute deceptive acts or practices. In addition, Section 12 of the FTC Act prohibits, and defines as a UDAP, the dissemination of any false advertisement in or affecting commerce for the purpose of inducing, or which is likely to induce, the purchase of services. Fake review practices may fall within the scope of these FTC Act provisions, exposing reviewers to FTC enforcement actions. The FTC also maintains Endorsement Guides, which provide guidance to businesses to ensure that advertising using endorsements or testimonials abides by the requirements of the FTC Act. Among other items, the Endorsement Guides require that any connection between an endorser and a seller of an advertised product that could affect the weight or credibility of the endorsement be clearly and conspicuously disclosed9.
The most obvious way to check a seller is to look at their history. On any seller's page, click the Feedback tab for a complete breakdown. To safely buy cheap tech from Chinese sites, checking seller feedback is essential.
1. Buying From AliExpress: Buyer Protections
Courtney Johnston is an editor for CNET Money, where she focuses on taxes, student loan, credit card, banking, mortgages and loan content. Passionate about financial literacy and inclusion, she has prior experience as a freelance journalist covering policy, financial news, real estate and investing. A New Jersey native, she graduated with an M.A. in English Literature and Professional Writing from the University of Indianapolis, where she also worked as a graduate writing instructor.
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ebay fake reviews
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Pay Requirements
Employers are not required to pay employees if they report for their shift and told they are not needed to work. Only actual hours worked must be paid.
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